Fünf-teilige Plakatserie Sterblichkeit im Wandel

changing mortality

speculative design, web
Today, we can already live to a much older age than was possible 100 years ago. But what if this development were to continue and we were to live to be 120 years old? The bachelor project addresses this thought experiment through a speculative approach and invites discourse on an interactive website.
In aging research, researchers are working to enable us to live longer in the future. In this project, we have brought the assumption into the present in the form of a triad. In a poster campaign in public space, viewers are confronted with a possible future scenario. On the accompanying website, the speculation is resolved and users are invited to join the thought game and explore the impact of a long life on different areas of society. Using a combination of literature and data sources and their own assumptions, they can now form an opinion on the topic. The interactive website allows users to playfully place themselves in a possible future. They get an insight into the research and development of nanobots that could contribute to a longer life expectancy in the future. The aim of the mind game is to stimulate a discourse in which visitors themselves question what kind of future they would like to see.
On the website the mind game is resolved
The effects of a long life are presented in different areas of life
The home page forms the link between the speculative and informative sections. Here we resolve the speculation in the first section, but go into more detail later to explain where the speculation comes from. With this information, the poster content becomes clear and the users are prepared to discover the impact on different areas of life.
Informative Webpage über Nanobots
The users can inform themselves about the nanobot technology
Zitat von Tian Qiu zu Nanobots
Information from literature research is supplemented by an expert interview
In order to understand the relationship between our speculative approach and reality, it is necessary to know how far research has come. For this, there is a separate subpage on nanobots. Since this information is purely factual, we adapted the design with a monochrome background and restrained illustrations. The distinction between the content and the other pages was thus transferred visually.
Illustrative Webpage über Konsum
Abstract illustrations provide visual stimuli
A combination of studies and speculation form possible futures
In each area of the episodes, a combination of facts and speculation is presented. We used data from researchers to make our own assumptions about how the future might unfold. In between, discourse questions are posed that relate to the section we just read. The highlight of our website is the interactive animations. These support and clarify the content from the texts. Even data visualizations thus become a playful experience.
Illustrations and animations facilitate access to information
Umfrage über Zusammenhang zwischen Klima und Langlebigkeit
Interactive polls trigger the discourse
This project was created with Jasmin Eberhard at the Hochschule für gestaltung schwäbisch Gmünd.